Our Story 6

In 2011 Marie O’Riordan, Seifried’s first offshore employee, joined the team as European Sales Manager.

Marie shares her time between her office just outside of London and trade events, tastings, wine dinners and presentations all around Europe. As well as working with new importers and distributors, Marie supports Seifried Estate’s most established distributors who have been selling the wines for many years with promotions and activities with the brands.

Exports are a major focus for Seifried brands with around 65% of the annual harvest now being distributed in over 20 countries. For a full list of overseas distributors see International Agents (in Find Us).

As you will see, the Seifried portfolio is broad and varied. Nelson is a region that offers amazing diversity in the vineyards with many styles and grape varieties performing consistently well – and as they say, variety really is the spice of life! Look out for Sauvignon Blanc, Pinot Gris, Riesling, Gewürztraminer, Chardonnay, Pinot Noir and Syrah – and with just a few rows of the Austrian classics, Grüner Veltliner and Zweigelt, and Würzer (a German aromatic), there certainly is plenty to choose from.

Nelson is now home to 24 wine producers, all of which are family owned and operated. The region has gained international recognition for the bright aromatic varietals being made here and is now considered by many to be the home of New Zealand's aromatics.

Seifried Estate Winery

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